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“Value to customers” comes on top when it comes to CSR

When looking for a new job, corporate social responsibility of an organisation may not even enter your mind and it may not be something a lot of companies have time to think about but when considering large corporate organisations it is somewhat quite significant.

In our most recent survey, we asked 1,000 respondents what they felt was the most important to them when assessing CSR within an organisation. We found that “value to customers” was the more important category within Corporate Social Responsibility in the employees/jobseekers eyes.

The top response was 39% who said “value to customers” was the most important. This was closely followed by “acting responsibly” where 25% responded. 16% felt “treating employees well” was important.

Only 3% responded with “partnering with suppliers”, this was the least important factor. Only 8% felt “Investing in communities” was important and 9% felt “respecting the environment” was important.

If you were looking for a new job and checking out what the organisation got involved with in terms of its corporate social responsibility, what would be the most important factor for you? Would you agree that “value to customers” is the most important factor? Do you think “partnering with suppliers” is the least most important factor?

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